Author: Carolyn Jenkins

Choosing Roofing Companies

A global supply shortage is squeezing industries and affecting building products. Roofing contractors are no exception.


Roofing Companies Evansville use a variety of marketing tactics to attract customers, from business cards to branded email blasts and newsletters. Some also hire agencies to create content optimized for Google searches. 

A roofing company that is licensed and insured provides you with a level of trust and professionalism that can help ease your anxiety over a home improvement project. These credentials also ensure that the contractor operates within the bounds of the law and is prepared for the unexpected. They will likely carry liability insurance as well as workers’ compensation. In addition, they are probably members of professional roofing associations that allow them to offer warranties on their work.

Depending on your state or province, there may be licensing requirements for roofing contractors. Check with your local business regulations and contact your city or town hall for more information. You should also consider registering your business with the local tax authority and applying for a business permit. You should also review your insurance policies and make sure that you have adequate coverage to meet your state or provincial requirements, including workers’ compensation and general liability.

If you are in a roofing industry that deals with claims, like roof repairs or inspections for real estate companies, it may be beneficial to obtain commercial umbrella insurance. This type of policy provides additional protection and can cover the gaps in your main insurance policies, protecting your livelihood in the event of a claim.

Residential roofing contractors can benefit from working with an insurance company by learning Xactimate software, which helps the insurance adjusters estimate the cost of materials and labor for each job. Roofing contractors that have this expertise can increase their gross margins on insurance claim jobs to 50% or more.

A commercial roofing company can also save time and money by providing a project manager for each job. This person can manage the details of the project, schedule work, and communicate with the homeowner and adjusters. This is a great way to keep the project on track and provide a positive customer experience.

A reputable roofing company will be willing to provide proof of their insurance and licensing to you upon request. This does not indicate a lack of trust, but rather that they take their own responsibilities seriously and want you to feel comfortable with them as well.


Running a roofing company involves more than just fixing roofs. It also requires a strong marketing strategy to reach potential clients. A reputable roofing company has a good reputation in the community, which is built on trust. A trustworthy roofing company will provide quality work and stand behind its warranties. It is also important for a roofing company to have licenses and insurance, which protect it from any liability issues.

A roofing company should have a professional website with detailed information about its services and projects. It should also have a social media page where it can post customer reviews. Reading customer feedback is an excellent way to evaluate a company’s reliability and workmanship. A good roofing company should have a high rating on review sites, and it should be responsive to any negative feedback.

Roofing companies that specialize in storm damage should have a thorough understanding of roof construction and maintenance. This knowledge will help them spot problems and prevent future ones. In addition, they should be aware of the risks associated with specific areas, such as hurricane- or tornado-prone zones. A reputable roofing company will have a plan in place to mitigate the risk of storm damage, such as installing wind-resistant shingles or using stronger roofing materials.

In addition, a roofing company should be able to demonstrate its experience and expertise by highlighting past projects on its website. It should also have a list of references that can be contacted, and it should be willing to show prospective clients samples of its work. If a roofing company is unwilling to do this, it should be considered a red flag and not trusted.

Lastly, a roofing company should be able and willing to negotiate with homeowners. It should also have access to a variety of materials, which can help it offer competitive prices. It should be able to provide customers with a choice of shingle styles and colors, as well as a range of warranty options.

A roofing company that specializes in working with insurance companies should be knowledgeable about the Xactimate software used by insurers. This software helps to streamline the insurance claim process and can increase gross margins for roofing companies by up to 45% for residential roofs.


Experienced roofers are able to anticipate and manage many issues that may arise during the course of a roofing project. This is an invaluable skill that enables them to offer homeowners peace of mind and save money in the long run. For example, they can recommend the best shingles for a specific climate or install storm damage mitigation systems to minimize future expenses.

Additionally, they understand the best ways to use various roofing tools and machinery, ensuring that these are used safely to protect homeowners and avoid costly accidents. Moreover, they are adept at using the multi-layered approach to safety that is recommended by regulatory bodies. This enables them to safeguard against risks while streamlining the process of installation, thus improving contractor experience.

Having a track record of dependability also boosts a company’s credibility. It helps customers feel confident that they can trust the contractors to deliver quality work and uphold their reputation. This is particularly important for homeowners seeking to repair or replace an old or damaged roof.

A roofing company with years of experience has the skills and knowledge to provide quality service that will not only protect a home but also increase its value. They can also help customers select the right materials and complete any needed paperwork, such as permits or inspections. This saves customers time and hassle and ensures that the work is completed correctly.

When choosing a roofing company, make sure to look at their website and social media pages to see examples of their previous work. A professional-looking site with photos of recently completed projects is a good sign. Ideally, the roofer should be willing to show you pictures of their past work in person and discuss any problems they encountered and how they resolved them.

Lastly, the company should have an office where they handle administrative tasks, such as answering phones and completing customer surveys. This helps them streamline the business and improves their productivity. In addition, it allows them to offer better customer service. This can be a great way to attract new customers and retain current ones.


When choosing a roofing company, you want to make sure the warranty offered is a good fit. There are two types of warranties: the manufacturer’s material warranty and the workmanship warranty. The manufacturer’s warranty covers the materials used on a roof and typically lasts between 10 and 30 years. Workmanship warranties cover the installation process and are typically only valid for a limited period of time.

Depending on the manufacturer, some warranties include additional protections such as a wind warranty guaranteeing you won’t lose any shingles in high winds, or an algae warranty that protects against the growth of algae and fungus on the shingles. Some roofing companies also offer a System Plus warranty, which enhances the original manufacturers’ warranties with added coverage for things like ridge venting, underlayment, starter shingles, and the cost of tear-off if necessary.

Workmanship warranties are a must-have, as they can protect you from problems that may arise after the roof is installed. A common problem is leaks, which can be covered by a workmanship warranty if the contractor made a mistake during the project. This type of warranty can be expensive to obtain, but is usually worth the investment in the long run.

A good roofer should always be able to provide a copy of the manufacturer’s material and workmanship warranty, and should explain how the warranty works and any exclusions. If you’re considering getting an extended manufacturer warranty, it’s important to keep in mind that this will require the roofing company to be certified by the manufacturer to install their products and to meet certain criteria.

There are a number of ways that your warranty could be voided, which can leave you without any coverage in the event of a disaster. The most common reasons include failing to set a calendar reminder for roof maintenance, using a different contractor during the lifetime of the warranty, and not registering the warranty with the manufacturer within a specified window of time. In addition to these issues, some warranty plans are not transferable, which can make them an unsuitable option for homeowners who plan on selling their homes in the future.